Louis Vuitton Launches First #makeapromise Day Worldwide

January 12th Houstonians Invited to Help Raise Funds for UNICEF

Photo courtesy of Louis Vuitton

One year after the launch of its global partnership with the United Nations Children’s Fund (UNICEF), Louis Vuitton launches its first #makeapromise day to raise funds for children in urgent need through its global network of stores.


The public is invited to support UNICEF during #makeapromise day by visiting their local Louis Vuitton boutique to purchase the specially designed UNICEF Silver Lockit pendant and/or bracelet. Visiting shoppers are encouraged to be accompanied by someone close to make a ‘pinkie promise’ and to share their promise on social media using #makeapromise.


For each sale of the Silver Lockit pendant ($600) or bracelet ($500), $200 is donated to UNICEF.


Thursday, January 12

10:00 a.m. to 5:00 p.m.


Louis Vuitton Houston Galleria

5015 Westheimer Rd.

Houston, Texas 77056


In 2016, Louis Vuitton partnered with UNICEF to support the world’s most vulnerable children around the world. Since this time, with the sales of the Silver Lockit, $2.5m has been donated to UNICEF. Friends and clients of Louis Vuitton around the world have helped raise awareness by showing and sharing their promise to help children in need by linking their pinkies (little fingers) together. 


One year later January 12th, 2017 in 460 Louis Vuitton stores worldwide in more than 60 countries, Louis Vuitton renews its promise to bring hope for a better life to these children with the launch of #makeapromise day.


For more information on the partnership: please visit www.louisvuitton.com/lvforunicef





About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and stationery. As a House that treasures its past while embracing the future, Louis Vuitton has always cherished the values of transmission and often been associated to charities in link with children.

For more information: www.louisvuitton.com



UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information: tdhakhwa@unicef.org

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CKW LUXE is a philanthropic Houston magazine whose initials are not only those of the publisher, but also stand for Caring, Kindness, and Wisdom, qualities the magazine believes in and emulates in its content.